Since April 2017, Kowee has been assisting Toulouse Blagnac Airport in setting up marketing and pricing strategies for the management of its car parks.
Wishing to offer new services to its customers, through the launch of a new e-commerce platform for the digital marketing of its parking offer, Toulouse Blagnac Airport took the opportunity to align its marketing and tariff policies.
All customer segments (leisure and business) are covered and each booking request is automatically proposed, through K-Yied, « the right price at the right time ».
« With Kowee’s tools and assistance, the airport now adapts the rates of its various parkings to better meet both passenger expectations and park occupancy constraints. » Said Philippe Rodier, Head of Marketing and Digital Services for Toulouse Blagnac Airport.
Kowee’s solutions (K-Analytics, K-Pricing and K-Yield) make it possible to understand in detail the demand pattern of a parking lot (what are the demand profiles per car park, period of the year, day of the week, etc.) and thus to find the perfect balance between attractiveness of an offer and its economy for the airport.
Much more than a simple objective of optimizing revenues, this is really new marketing offers (most of the time, the rate proposed for a pre-booking is lower than the one for the drive-ups) that the airport wishes to implement: the yield grids are thus adjusted, optimally refined according to the demand pressure, the identified customer segments and the constant concern to better meet the market expectations.
Note that the yield offerings or special packages can sometimes be particularly attractive as, on certain periods and certain parks, the discount rates for early bookings can go up to 40%!