See the impact of new pricing policy
Run dozens of revenue optimization pricing simulations based on hundreds of thousands of your past tickets to constantly fine tune and optimize your car park revenue through advanced tariff tables and pricing strategies.
Time-saving
With K-Pricing car park revenue optimization software, visualize in seconds the potential impact of pricing policy changes on parking revenue.
Real-time revenue analysis:
Instantly reprocess past tickets, automatically available, to evaluate the relevance of pricing adjustments for your parking facility.
Revenue optimization
A solution specifically designed to optimize car park revenue through sophisticated pricing strategies for maximum profitability.
Advanced Features of K-Pricing Car Park Revenue Optimization
K-Pricing has been designed with the most sophisticated pricing simulation algorithms to help parking operators fine-tune their (drive-up) pricing policies and achieve comprehensive car park revenue optimization.
Off-line Pricing Simulations
K-Pricing provides instant simulations of car park revenue optimization pricing policy changes, empowering parking managers to make quick, informed decisions.
Key Pricing Questions Answered
K-Pricing addresses essential revenue optimization questions like:
Should prices change after 1 hour or 45 minutes of stay?
Should we introduce seasonal rates or a weekend package?
Impact Analysis on Customer Segments
Understand how changes affect:
• The number of vehicles impacted by pricing strategy adjustments.
• Customer segments receiving different tariffs.
Additional Revenue estimates
K-pricing estimates the consequences of multiple dynamic pricing policy adjustments, helping parking managers find the best revenue-customer satisfaction trade-off.
Behavioral Insights
Analyze client behavior to answer:
How will demand respond to a price increase of x%?
What are the most likely client reactions and car park revenue optimization outcomes?
Simplified Management for Parking Managers
Designed for managers who want to skip complex data sets and Excel sheets, K-Pricing offers a fast, user-friendly solution for pricing optimization.
How K-Pricing
is implemented?
The implementation of K-Pricing car park revenue optimization solution takes a few days, depending on the availability of the data:
Phase 1 : Car Park Revenue Data Collection
The first phase consists in the integration of 2 or 3 years of past parking revenue data to establish comprehensive revenue optimization baselines.
Phase 2 : API Setup & Integration
In parallel, the daily API is put in place together with the third party team (gate system provider for ex.)
Phase 3 : Revenue Data Verification
Controls and tests are performed (vs turnover and volume of transactions) to ensure 99.9% accuracy in the revenue optimization data processing aspects (lost tickets, manual counting processes, etc.)
Phase 4 : Optimization Knowledge Transfer
Knowldege transfer is ensured by Kowee teams
Essential Data for Car Park Revenue Optimization
Data is needed from the parking equipment system (the "gate") and/or from the parking e-commerce platform:
Data are transferred daily, or are connected in real-time when K-Yield is put in place;
For each transaction, several data sets are collected: date and time of entry, payment amount, date and time of exit and customer type;
APIs with the most important equipment system providers are available.
Other sources of data can be used such as forecasts of passenger traffics for airports and Kowee also proposes a competition price tracking feature.
Want to understand how dynamic pricing works and why it’s revolutionizing car park revenue optimization pricing strategies? Read our comprehensive article to learn everything you need to know!
Frequently Asked Questions
Answer all your questions
Use K-Pricing to get the answers you need.
Want to understand how dynamic pricing works and why it’s revolutionizing pricing strategies? Read our comprehensive article to learn everything you need to know!
